AI for marketing: faster content that still sounds like you
Use AI tools to plan, create and adapt marketing content — faster, and in your own voice.
Why this seminar matters
Generative AI can draft posts, newsletters and visuals in seconds — but speed alone does not make good marketing. The difference lies in planning, editing and keeping a recognisable voice, and in using these tools openly and responsibly.
What you will learn
- Plan content with AI support
- Create text and visuals with generative tools
- Keep your brand voice and quality consistent
- Use AI responsibly and transparently
The seminar programme
The seminar is built around four modules. Each one combines a short input with practical exercises, so you apply what you learn straight away.
Plan content with AI support
You use AI to research topics, outline a content calendar and adapt ideas for different channels and audiences — without losing sight of your goals.
Create text and visuals with generative tools
Hands-on work with text and image tools: drafting posts, newsletters and web copy, and creating visuals that fit your brand.
Keep your brand voice and quality consistent
We build a short brand-voice guide that you can give to AI tools, and an editing routine that makes the result sound like you.
Use AI responsibly and transparently
Copyright, data protection, disclosure and the EU AI Act: we cover what marketers need to know to use AI openly and safely.
How we work
You work on your own organisation’s communication with guided exercises and tool demonstrations. We compare results in the group and discuss what makes content convincing.
What you take home
- A content calendar draft for the next weeks
- A brand-voice guide for AI tools
- A set of tested prompts for posts and newsletters
- A checklist for responsible AI use in marketing
Who it is for
Marketing staff, founders and communication officers. No prior knowledge is needed — we start from your own questions and cases.
Practical details
- Length: two to four days on site in Vienna, depending on the group
- Group size: from eight participants
- Language: German or English, set per group
- Fee: €220–€400 per person, depending on length — we help you look for funding
- Certificate of participation for every participant
Try this before the seminar
Before you ask an AI tool to write anything, paste in three texts you are proud of and ask it to describe their tone. Use that description in every prompt that follows.
Join the next group
Pre-register by email to training@acceleras.io with the seminar name. A pre-payment reserves your place, and we confirm the dates as soon as eight participants have joined. After your first seminar you also get free access to seminars from our EU-funded projects.